Bain Capital has invested in Positec Group to support the company’s next phase of international expansion, product innovation, and growth in higher-value segments, according to a company statement.
Founded in 1994, Positec has a global presence in cordless power tools and outdoor equipment through its flagship brands Worx and Kress, with a strong footprint across North America and Europe. The company has increasingly focused on battery technology, electrification, and automation, including fast-growing categories such as residential and commercial robotic solutions.
The partnership will support Positec’s push into robotics and electrification while strengthening its global distribution, branding and operational capabilities, the statement said. The investment is also expected to enhance the company’s financial flexibility as it scales across both existing and new markets.
“We are pleased to partner with Positec at this important stage of its journey,” said Michael Hui, noting the company’s track record in building globally competitive brands and driving product innovation.
Don Gao, founder and president of Positec, said the partnership would help accelerate innovation and global expansion, particularly in next-generation technologies such as robotics and electrification.
