Thailand-based consumer wellness company Horizon Group has raised $12.5 million from Vertex Ventures Southeast Asia & India, as it looks to expand its flagship brand Lunio beyond sleep products into ergonomics, recovery and beauty.
The Series A financing will support product development and the Bangkok-based company’s expansion across the Asia Pacific, it said in a statement on Thursday (Nov. 12). Horizon currently operates in Thailand, Taiwan, Vietnam and Malaysia.
Founded in 2017, Lunio has built its business around mattresses, adjustable beds and cooling bedding, establishing a presence as direct-to-consumer (D2C) sleep brand in Thailand and Taiwan.
The latest funding underscores its plan to build a broader consumer wellness platform rather than remain focused on sleep.
“We are building a wellness technology ecosystem for Asia Pacific, rooted in science and designed to help people feel, move and look better every day,” said Robert Fong, founder and CEO of Horizon Group. He added that the company plans to apply the approach it developed in sleep to adjacent categories such as recovery and beauty.
Through its in-house product development arm, Lunio Labs, the company develops products drawing on sleep science, material science and ergonomics. Its planned expansion includes ergonomic furniture, recovery and massage devices, as well as beauty technology such as facial devices and LED therapy.
The expansion comes as online purchasing gains traction across Southeast Asia, creating opportunities for digital-first brands in categories traditionally dominated by offline retailers, including mattresses and furniture. At-home wellness devices focused on recovery and beauty also present a potential growth market, with adoption across much of the region still developing compared with more established markets such as the US, Japan and South Korea.
For Horizon, the opportunity lies in bringing these products to consumers through a science-led approach and more accessible pricing, positioning Lunio as an alternative to premium international wellness brands.
Puiyan Leung, partner at Vertex Ventures Southeast Asia & India, said Lunio had demonstrated the potential to scale regionally, pointing to its position in Thailand and Taiwan and the growing consumer interest in health-conscious living.
The investor said it would support Horizon as it develops into a broader wellness technology company.
