Singapore-based direct-to-consumer fashion platform Love, Bonito is looking to go global in a bid to cash in on the growing demand for affordable and trendy clothes among Asian women. It has set its sights on new markets such as the Philippines and the US East Coast where there is a sizable Asian population, a top executive told DealStreetAsia in an interview.
While the Love, Bonito platform is already present in these two markets, the brand is looking to further deepen its presence in these countries in the first half of this year through popup stores as well as local campaigns and activations.