India's Ambani looking to take the fizz out of Coke, Pepsi by reviving Campa drinks

India's Ambani looking to take the fizz out of Coke, Pepsi by reviving Campa drinks

Mukesh Ambani Photographer: Simon Dawson/Bloomberg

Indian industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices, and tap nationalist sentiment to challenge U.S. beverage giants PepsiCo and Coca-Cola in a key market.

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