BYD's global expansion plans run into stiff test in Japan

BYD's global expansion plans run into stiff test in Japan

FILE PHOTO: The BYD logo is displayed at the Beijing International Automotive Exhibition, or Auto China 2024, in Beijing, China, April 25, 2024. REUTERS/Tingshu Wang

BYD is rolling out electric-vehicle charging stations and ramping up marketing and customer incentives in Japan, aiming to boost sales in a market that has become a stumbling block in the Chinese automaker’s global expansion.