Live-streaming fashion e-commerce platform Goumee has raised 100 million yuan ($14 million) in a Series A round of financing jointly led by TMT-focused Meridian Capital China and BridgeOne Capital, per a company statement on Monday.
SZ-listed Shanghai Yaoji Playing Cards Co., Ltd also participated in the current round.
The funding comes at a point when live-streaming solutions are seen to be driving growth in e-commerce sales. It is estimated that gross merchandise volume (GMV) from live-steaming, e-commerce services amounted to 300 billion yuan ($42 billion) as of 2019, the company said in a statement.
Founded in 2016 and located at East China’s Zhejiang province, Goumee provides female fashion information services through a multi-channel network.
Goumee claims to have as many as 200 live streamers and 200 million active users on its channels, generating millions of dollars worth transactions as of 2019.
Goumee will use the proceeds to spruce up its data flow, supply chain and live-streaming platform.
Goumee closed its pre-A and angel rounds in 2018.
CHINA DEAL MONITOR
DealStreetAsia has also put together a table listing out all prominent venture capital transactions in the Greater China region on March 30, 2020.
