Chinese premium sportswear brands give Nike, Adidas a run for their money

Chinese premium sportswear brands give Nike, Adidas a run for their money

FILE PHOTO: A staff member holds a thermometer to measure the temperature of a customer at an entrance to a Lululemon store, following the coronavirus disease (COVID-19) outbreak in Shanghai, China June 21, 2022. REUTERS/Aly Song/File Photo

Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands Nike and Adidas as they grapple with local competitors in the $55 billion sportswear market.