Chinese EV maker Zeekr hires ex-Lexus brand veteran to helm Europe operations

Chinese EV maker Zeekr hires ex-Lexus brand veteran to helm Europe operations

FILE PHOTO: A Zeekr 001 electric vehicle (EV) by Geely is seen displayed at the Zeekr booth during a media day for the Auto Shanghai show in Shanghai, China April 19, 2021. REUTERS/Aly Song/File Photo

China’s Zeekr has hired a former Lexus executive to helm its operations in Europe, according to a memo seen by Reuters, as the electric vehicle (EV) maker plans to sell into the region later this year.