Guest post: Going through downcycles will help you find survival strategies

Guest post: Going through downcycles will help you find survival strategies

Photo by 金 运 on Unsplash

Against a backdrop of weaker sentiments and a capital downturn in 2022 and 2023, large venture capital players and accelerators like Sequoia Capital and Y Combinator have sounded the alarm bells, warning their portfolio companies to “plan for the worst” and that “the market is signalling a strong preference for companies who can generate cash today”.

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