India Digest: Experian invests in Vserv; Milkbasket trims down ops

India Digest: Experian invests in Vserv; Milkbasket trims down ops

Nitin Gupta, head of Milkbasket's engineering operations. Photo Livemint.

Data, analytics and decisions company Experian has invested in Vserv, a pioneer in smart data platform for mobile marketing. In a separate development, micro-delivery grocery startup Milkbasket is said to have cut down its operations in about 250 societies across NCR and Bengaluru.