Kuaishou, Taobao tap Messi mania to give livestream e-commerce a leg up

Kuaishou, Taobao tap Messi mania to give livestream e-commerce a leg up

Kuaishou headquarters in Beijing on July 27, 2021. Photo: VCG

Where soccer superstar Lionel Messi goes, brands hungry to leverage his fame follow, and Chinese companies are no exception.