Malaysia's ZUS Coffee cashes in as Gen Z drives consumer boom

Malaysia's ZUS Coffee cashes in as Gen Z drives consumer boom

No two coffee drinkers are likely to agree on the recipe to make a perfect cup. But anyone looking to brew a successful consumer sector business in Southeast Asia would do well to study ZUS Coffee, the Malaysian startup that has grown from nothing in 2019 to a profitable enterprise with more than 600 outlets in two countries and ambitions to expand significantly.