PE firm Proterra bets on alternative protein boom in Asia

Photo: Ina Burkardt/ Pixabay

It’s a homecoming for the humble mung bean.

The tiny green legume, grown across Asia, is the key ingredient in Just Egg, a vegan alternative to eggs that San Francisco-based Eat Just produces and sells across the US. Now, the company is banking on demand for Just Egg to take off in Asia as well, particularly in China, where more eggs are consumed per capita than anywhere else in the world.

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