Vantage Point: Lazada’s entry as a shareholder could be a game changer for DANA

Vantage Point: Lazada’s entry as a shareholder could be a game changer for DANA

This weekly newsletter highlights top developments and trends across Southeast Asia’s digital economy and ecosystem, without losing sight of the solid links between the online and offline worlds.

Executive Summary

  • The game has changed for DANA
  • Gains from GoTo is a welcome bonus for Astra
  • GoTo: The synergistic journey continues
  • Bank Raya and the march of digital banks

The game has changed for DANA

Indonesian media and digital conglomerate Emtek Group announced last week that it has sold a substantial stake in the digital payments platform DANA to the Sinar Mas Group and e-commerce major Lazada Group.

The combined investments from Sinar Mas and Lazada stood at $554.5 million.

Emtek, through its entity Kreatif Media Karya (KMK), will remain a shareholder in DANA but with a substantially diluted stake. KMK owned 49% of DANA’s parent Elang Andalan Nusantara (EAN) prior to the deal, which has reduced to 6.7% now.

The entry of Lazada as a shareholder could be a game changer for DANA, depending on how committed it is to integrating its business with DANA, much like GoPay-Tokopedia. 

The Lazada Group should provide a rich seam of potential users for DANA, given the former’s e-commerce ecosystem in Southeast Asia with around 30 million monthly active users in Indonesia. Even without a major commitment to make DANA the preferred digital payments platform, it immediately expands the platform’s ecosystem. It seems unlikely that Lazada will not commit in some way to DANA.

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