Creator commerce platform Wishlink has secured $17.5 million in a Series B funding round led by Vertex Ventures Southeast Asia & India, the company announced on Tuesday.
Existing investors Fundamentum and Elevation Capital also participated in the round.
With the fresh capital, Wishlink plans to expand its network of creators and brand partners while doubling down on technology investments to enhance the consumer shopping experience and enable deeper collaboration between creators and brands.
“In the last four years, we’ve seen creators increasingly influence how consumers discover and buy products, and we strongly believe that building deeptech infrastructure will allow this ecosystem to scale sustainably, creating immense value for consumers, brands and creators alike. We aim to empower lakhs of creators to earn sustainably from their content, enabling their audiences to shop better while adding immense value to brands across their funnel,” said Shaurya Gupta, co-founder, Wishlink.
Founded in 2022 by Shaurya Gupta, Divyansh Ameta and Chandan Yadav, Wishlink currently works with over 40,000 monthly active content creators who collectively produce more than 300,000 pieces of content each month. The platform says it facilitates over 6 million orders and drives more than Rs 350 crore in monthly sales for partner brands and e-commerce platforms.
Positioned at the intersection of content and commerce, Wishlink enables brands to achieve full-funnel marketing outcomes with strong return on investment while maximising monetisation opportunities for creators.
“Consumer buying behaviour is meaningfully shifting towards influencer-led discovery and purchase, which is driving the rapid growth of the creator economy in India,” said Nikhil Marwaha, Partner, Investment , Vertex Ventures SEA and India.
