India's Aditya Birla Group to set up $600m branded jewellery firm

India's Aditya Birla Group to set up $600m branded jewellery firm

Photo: Reuters

India’s Aditya Birla Group said on Tuesday it was foraying into the branded jewellery retail business with an investment of 50 billion rupees ($605.2 million), as it looked to attract affluent customers in a crowded market.