TikTok’s foray into Southeast Asian e-commerce is no slam dunk

TikTok’s foray into Southeast Asian e-commerce is no slam dunk

FILE PHOTO: FILE PHOTO: TikTok app logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration

TikTok, the world’s biggest short-video app, is pushing into the e-commerce business in Southeast Asia, stirring a new round of competition in the fast-growing market.